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It actually links the artists to the consumers of their work, something that tremendously encourages sharing. The primary undertaking of Spotify is to provide medium and boost dissemination of content to the users.

Encourages the sharing of digital content.

In fact, this echoes what the mission statement means by enabling the artists ‘to live off their art.’ The targeting criteria used by the company ensures that the digital content created by an artist reaches the most appropriate audience, making it profitable for these individuals. Within Spotify’s platform, for instance, artists have a better chance of reaching out to a wider fan base. The company acknowledges how critical digital space is for its target audience in creating sustainable livelihoods for themselves. Spotify satisfies this feature by being an interactive and up-to-date platform that its users can depend on. Spotify’s mission statement is “ to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.” The mission statement sheds more light on the goals of the company and how it wants these goals to become a reality.